Popular cider returns this June following years of passionate customer requests
SEATTLE, WA – Schilling Cider announced the highly anticipated return of their beloved Grapefruit and Chill cider, responding directly to overwhelming customer demand that has persisted since the flavor’s discontinuation in 2024. The seasonal revival demonstrates the craft cider company’s commitment to listening to their community and balancing innovation with the nostalgic favorites that built their loyal following.
Unlike many beverage brands that discontinue products and move forward, Schilling Cider made the strategic decision to resurrect Grapefruit and Chill purely because their customers wouldn’t stop asking for it. The company’s thorough approach to consumer listening, monitoring social media DMs, support emails, comments, in-store requests, and reviews, revealed an unmistakable pattern of demand that their team flagged in real time.
“Our passionate fans went out of their way to let us know how upset they were about the retirement of Grapefruit and Chill,” said Colin Schilling, co-founder and CEO of Schilling Cider. “We are so excited to be able to bring it back for a limited time—the level of energy and stoke from fans is already super high!”
The return of Grapefruit and Chill represents Schilling’s thoughtful approach to brand evolution, walking the line between introducing fresh, bold new flavors and honoring the classics that made the brand the second-largest fresh-pressed cider producer in the U.S. Through their diverse range of high-quality offerings, Schilling has successfully introduced countless people to the delicious complexity of craft cider, expanding the category and converting cider skeptics into fans.
Find Grapefruit and Chill now at a retailer near you by visiting Schilling Cider’s store locator at schillingcider.com/find. Grapefruit and Chill is available seasonally, while supplies last!
