Self Care and Bumbershoot Collaborate to Provide Limited Edition Non-Alcoholic Craft Beer Option for the 2023 Bumbershoot Festival

by | Aug 17, 2023

Self Care by Three Magnets Brewing Co. and Third Stone—the non-profit arts and education organization that produces the Bumbershoot Arts & Music Festival—are teaming up to provide an exclusive non-alcoholic craft beer to meet the growing market for sober and sober-curious festival-goers.

Olympia, WA – August 17, 2023 Three Magnets Brewing announced today a brand-new limited edition non-alcoholic craft beer, Self Care’s “Bumberbrew PNW Pils”, inspired by the Seattle creative community and the annual Bumbershoot Arts & Music Festival.

“Part of the mission and brand for our Self Care line of non-alcoholic craft beers is to not only honor and celebrate creative folx, but to also to provide a tool to help foster healthier relationships with alcohol. When we found out that Bumbershoot was planning to curate local, craft offerings for festival-goers choosing healthy non-alcoholic alternatives, we were thrilled to join their efforts and brew this exclusive Pacific Northwest pilsner-style beer,” says co-owner Nathan Reilly.

Reilly continues, “There is so much misplaced stigma attached to sobriety and sober curiosity, especially in the creative community, where there are statistically higher rates of addiction. We want to celebrate those that contribute to the artistic fabric of our community, and honor them with healthier options that fit the choices they are making. We couldn’t be more stoked to be able to contribute an artisanal, small batch craft product to Bumbershoot 2023’s lineup of locally sourced food and beverage, and can’t wait for people to taste our award-winning non-alcoholic craft beer!”

“We’re very excited about the BumberBrew collaboration with Three Magnets,” says Sean Hunter, Head of Bumbershoot’s Culinary Program. “If you’re looking to have a sober day at the festival, have chosen a sober life, or are just curious and want to try a non alcoholic beer between some of our other great options, Three Magnets have created a wonderful brew. The whole Self Care line of beers has become a personal favorite throughout this summer.”

“Bumberbrew” will feature four collectable labels with original Bumbershoot artwork, and will be available at select Bumbershoot bar and beer garden locations throughout the festival grounds at Seattle Center September 2nd and September 3rd, 2023. Additionally, very limited direct-to-consumer availability for preorder direct to 41 states will begin August 21st via www.DrinkSelfCare.com, and additional small quantities will be available at select bottle shops and specialty grocers along the I-5 corridor in Washington and Oregon beginning in late August.

About Three Magnets Brewing Co.

Three Magnets Brewing Co., a family-owned 15bbl brewery and taproom, opened in 2014 in the heart of Downtown Olympia, distributes beer in Washington and Oregon. Self Care is also available to order direct to consumers in 41 states via www.drinkselfcare.com.

Three Magnets Brewing, Self Care, and DrinkSelfCare.com are either registered trademarks or trademarks of Three Magnets Brewing in the United States. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.


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