The award-winning Italian aperitivo marks a decade of reviving the historic Rosolio category with month-long U.S. celebration cocktail experiences and the limited-edition DECIMO anniversary bottle
NEW YORK, September 8, 2026: ITALICUS® Rosolio di Bergamotto, the award-winning Italian aperitivo liqueur, celebrates its 10th anniversary this September, marking a decade of bringing the historic Rosolio category to a modern global audience and introducing a new generation of drinkers to the Italian aperitivo ritual. This month-long celebration includes cocktail experiences across New York, Miami and Los Angeles, alongside a new limited-edition anniversary bottle.
Created in Italy in 2016 and introduced to the U.S. the following year, ITALICUS is now available nationwide and has become known for its modern interpretation of Italian aperitivo culture. Inspired by the historic Rosolio category, once known as the “Aperitivo di Corte” and enjoyed as a refined drink of the royal court, ITALICUS is crafted in Italy using Calabrian bergamot orange, Sicilian citron and native Italian botanicals including Roman chamomile, lavender, yellow rose and gentian. The result is a distinctive balance of citrus, floral and gently bitter notes that reimagines the Spritz for a modern drinking occasion.
The signature ITALICUS Spritz combines one part ITALICUS with two parts Prosecco or Champagne, served over ice and garnished with three green olives—a simple yet sophisticated serve designed to bring the spirit of the Italian aperitivo home.
Francesco Ottaviano, VP of Gins and Aperitifs at Pernod Ricard, says: “For ten years, ITALICUS has reimagined a forgotten tradition by bringing the Rosolio category to the modern day. The bottle is a celebration of where ITALICUS began and its role in shaping the contemporary aperitivo moment, while looking forward to the exciting next decade ahead. More than just an aperitivo, ITALICUS celebrates a cultural experience, reimagining the Spritz ritual and creating a more meaningful way to enjoy the moment, just as the Italians do.”
The U.S. anniversary celebrations begin on September 1 with Rosolio Day, ITALICUS’ annual celebration dedicated to the history, ritual and revival of Rosolio. The occasion invites consumers to discover a category once crafted in Italian convents and family homes, now reimagined through ITALICUS for a modern generation of aperitivo drinkers.
To mark its first decade in the U.S., ITALICUS is celebrating aperitivo culture with select bars across the country throughout September, bringing back ITALICUS Weeks with special cocktails and experiences featuring the ITALICUS Spritz, tastings and bartender takeovers.
In New York City, some of the bars featuring ITALICUS cocktails will be The EDITION, Bar Americano, Amara at Paradiso. Serra at Eataly NYC Flatiron will also host a Bergamotto Happy Hour every Friday throughout September, featuring a selection of cocktails made with ITALICUS. In Miami, Septimo at Four Seasons Hotel Miami will also participate.
In Los Angeles, amongst some of the bars celebrating the anniversary, Terra at Eataly Los Angeles will feature special cocktails throughout the month.
As ITALICUS enters its next decade, U.S. consumers have even more ways to bring the aperitivo experience home. Alongside the signature 750ml bottle, ITALICUS is now available in a 375ml format at select retailers, offering a smaller-format introduction to the brand, ideal for discovery, entertaining and gifting.
To commemorate the milestone worldwide, ITALICUS has created DECIMO, a limited-edition bottle designed by Stranger & Stranger that reimagines the brand’s iconic silhouette with Amalfi Coast-inspired ceramic detailing and 10 bergamot roundels representing each year of the brand’s story. While not available for retail sale in the U.S., DECIMO will be showcased through select anniversary programming and media gifting as a celebration of the brand’s Italian heritage, distinctive design and first decade.
The anniversary celebration will also extend to home cocktail enthusiasts through a partnership with Difford’s Guide, which will launch an online competition on September 1 inviting readers to create their own ITALICUS Spritz-style cocktail to mark ten years of ITALICUS Rosolio di Bergamotto. All entries will be published on Difford’s Guide, with a cocktail kit featuring DECIMO included as part of the prize.
Throughout September, ITALICUS Weeks will also return as a global celebration of aperitivo culture, bringing together participating bars across the U.S. and international markets to showcase the versatility of ITALICUS through the signature Spritz and creative serves from bartenders around the world.
Together, the anniversary programming celebrates the elements that have defined ITALICUS over its first decade—Italian provenance, contemporary aperitivo culture, creativity, design and a modern approach to the art of taking time and connecting over a drink—while setting the stage for the brand’s next chapter.
