Today, Yonder Cider unveils plans to release a new line of craft ciders, blending modern apples with traditional apples for ciders as balanced, bright and complex as the land they come from. Picked and pressed in Wenatchee, Washington – the heart of Apple Country – Yonder’s unique approach creates ciders that are more full-flavored and complex than traditional modern ciders, while still remaining affordable and wrapped in packaging that’s perfect for any occasion. Available beginning August 2020 in cans and on draft, Yonder Cider will be available for purchase in Washington state and online in an additional 40 states.
“The Wenatchee Valley is home to more than 100 known varieties of apples, growing in abundance between its rocky cliffs, making for not only a beautiful sight, but unlimited potential for cider,” said Caitlin Braam, founder and president of Yonder Cider. “The depth of flavors and character coming from these apples are what help set our ciders apart.”
Crafted using a blend of bittersweet cider apples and juicy culinary apples, Yonder creates ciders that are hardly simple and you can always count on being interesting. With a foundation of flavorful Fuji and Honeycrisp apples, a variety of cider apples – containing added tannins, acid and body – are blended in to create a beautifully bright and complex cider. Products available for launch include:
Dry (6.5% ABV) – Bright, light and refreshing. This easy drinking cider is a blend of traditional and modern cider apple varieties with bright notes of citrus. Hints of orange and lime dance with flavors of tropical fruit, making this a very refreshing but hard to define cider. Apples: Fuji, Honeycrisp, Roxbury Russet, Ashmead’s Kernel, Wickson Crab
Semi Sweet (6.5% ABV) – Juicy, crisp and beautifully balanced. Bold tones of peaches and strawberries compete with the nuance of spice, bringing the best out of our red fleshed and traditional cider apples. This stunning and complex blend will keep you coming back to pinpoint just what makes it so delicious. Apples: Fuji, Honeycrisp, Golden Russet, Dabinett, Various Red Fleshed Apples
Palisades (6.5% ABV) – The perfect mix of tangy and tart. A blend of juicy culinary and old-world apple complexity meets bright and mouthwatering Pacific Northwest blackberries, all of which is supported by an herbal hint of sage. Inspired by a favorite cocktail at Seattle’s Oliver’s Twist. Apples: Fuji, Honeycrisp, Roxbury Russet, Dabinett, Various Red Fleshed Apples
Yonder Cider will also feature a selection of single varietal ciders available only on draft.
Founded by Caitlin Braam (President), Tim Larsen (Head Cidermaker) and Maddy Porter (Creative Director), Yonder Cider was born out of a true love for cider, both modern and traditional. With more than a decade of experience in each of their respective fields, the team at Yonder has spent the last nine months crafting the Yonder brand. Putting branding right alongside cidermaking in importance, Yonder Cider offers ciders as beautiful as the packaging it comes in, and through creative marketing, hopes to introduce an entirely new audience to the world of cider.
“We’re launching during an interesting time, and it’s forced us to get creative in how we market and promote our ciders,” added Braam. “Instead of the traditional tasting room, we’re opening a walk-up retail store. Instead of launch parties, we’re partnering with restaurants to pair our ciders with their to-go offerings. It’s not the norm and it pushes us to think outside the box, but that’s alright – it’s how we approach our brand anyway.”
Available in four packs of 16-ounce cans ($11.99) and on draft beginning August 7, Yonder Cider products will be available at Seattle-area bars, restaurants and grocery stores, as well as online through the Yonder Cider website. For more information and updates, follow Yonder Cider on Instagram and Facebook, or visit the website at yondercider.com.