PORTLAND, Ore. (March 20, 2025) – Zupan’s Markets is proud to unveil the release of the next installment in its popular Farm-to-Market beer series, crafted in collaboration with Portland’s Breakside Brewing. The new beer, titled Farm to Market: West Coast IPA, is a nod to the classic IPA styles of the past, with a modern, West Coast hop profile designed to captivate today’s beer drinkers. This beer is available in all Zupan’s Markets locations.
“At Zupan’s Markets, we’re passionate about bringing the best of Oregon’s local ingredients to our customers, and our Farm-to-Market series embodies that commitment,” said Zupan’s Markets President and CEO Mike Zupan. “This latest release, crafted with Breakside Brewing and locally grown hops is a true celebration of flavors that define a great West Coast IPA.”
The West Coast IPA is a bright, hop-driven beer with a burst of citrus and floral notes, designed for those who love bold, aromatic flavors. Brewed with Oregon-grown Simcoe hops from Scenic Valley Farms and Coleman Agriculture, this beer brings a fresh, local touch to every sip. Its golden hue and refreshing profile make it ideal for enjoying on a sunny day or paired with your favorite meal.
Farm to Market: West Coast IPA – Beer Profile:
- ABV: 6.8%
- Tasting Notes: Citrusy grapefruit with hints of sweet apricot, balanced by floral notes and a sweet pine finish.
- Hops: Simcoe, Krush, Nectaron
- Malts: Two Row, Pilsner
- Pairings: A truly food-friendly beer to pair with all things for spring.
This latest Farm-to-Market release is priced at $4.95 for a single and $17.00 for a 4-pack and features a label designed by local artist Erik Abel.
For high-res images of the beer, click here: https://drive.google.com/
About Breakside Brewing
Breakside Brewery, known for its award-winning, innovative beers, opened in 2010 in Northeast Portland as a restaurant and pub brewery and has grown to be a highly regarded regional brewery producing 30,000 barrels annually. In 2013, Breakside expanded operations to Milwaukie, OR with a production facility and taproom capable of producing 40,000 barrels of beer per year. Today, Breakside operates five locations in the Portland area as well as a taproom on the Oregon Coast in Astoria, Oregon. In 2019, Breakside became one of only a handful of employee-owned breweries in the country.
In addition to winning many national, international, and regional awards for its beers, Breakside was named Brewery of the Year in 2017 and 2019, 2020, 2021 and 2022 at the Oregon Beer Awards and the 2018 Best of Craft Beer Awards. Breakside sells beer on draft and in packages in Oregon, Washington, Arizona, Colorado, Idaho, Montana, Alaska, Northern California, British Columbia, Alberta, and Japan. Learn more at https://breakside.com.
About Erik Abel Art
Erik Abel is an artist and designer currently living and working in the beautiful Pacific Northwest. Inspired by his love of the ocean, surfing and travel, Abel’s work articulates the spirit of the water and the awe of nature. His roots as a California surfer intermingle with his experiences living in the Pacific Northwest as well as traveling to the South Pacific and Central America, imparting an organic, tribal style to his subjects and compositions. His original pieces have been featured in galleries across the country and abroad while his commercial work has attracted clients including Patagonia, Reef, REI and Billabong. Learn more at abelarts.com.
About Zupan’s Markets
Founded by John Zupan in 1975, Zupan’s Markets is a local and family-owned gourmet market that has served Portland’s food-loving community for more than 40 years. Zupan’s Markets has three locations that focus on quality, selling everything from the best meats and wines to the freshest produce, baked goods, gourmet deli products, specialty foods, flowers and more, always emphasizing locally sourced, artisan products when possible. For more information, visit https://www.zupans.com.
