“Drink it, it’s good,” brags the front label of both ciders from Portland Cider Company. Upfront and simplistic, PCC has taken a blatant approach at marketing their ciders, slightly touch-in-cheek and slightly serious but certainly smart and quintessentially Portland. Partners in business and life, cider enthusiasts Jeff Parrish and his wife Lynda took on the artisan cider angle due to their own lust for the libation and as a tribute to Lynda’s hometown of Somerset in southwest England, the powerhouse production village for British cider. Keeping in the family, PCC’s ciders are traditional English ciders, pressed with Northwest-grown apples, like Jonagold and Gala varieties. Just like their labeling, the Sorta Sweet is frank and obvious about what’s in the bottle—sorta sweet with juicy apple aromas and flavors, finishing long with honey and red apple that is spritzed by carbonation.
