The Award-Winning Colorado Craft Distillery Enters the Seltzer Category with Four Refreshing Flavors at 5% ABV
BRECKENRIDGE, Colo., July, 2026 – Breckenridge Distillery, one of the most-awarded craft distilleries in the U.S., and a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), announced the launch of Breck Vodka Seltzer today, a bold new entry into the ready-to drink category that captures the spirit of the Colorado Rockies in every can. Available in four vibrant flavors, Breck Vodka Seltzer is crafted for those who live for bright days, fresh air, and laid-back mountain culture vibes.
Born in the Rockies and built for the outdoors, Breck Vodka Seltzer blends crisp tartness with a touch of natural sweetness, delivering a clean, easy-drinking experience at 5% ABV. Each flavor bursts with ripe fruit character, the kind of refreshment that keeps pace with wherever the day takes you.
“Our new Vodka Seltzer is crafted for anyone looking for real flavor, balanced from nose to finish,” said Bryan Nolt, Founder of Breckenridge Distillery. “Born in the Rockies and inspired by mountain culture, it’s an easy-drinking 5% seltzer you can take anywhere, made with the same quality as our award-winning Breckenridge Vodka.”
Breck Vodka Seltzers are now available in four flavors, lime, grapefruit, peach and tropical in 4-pack individual flavors and 8-pack variety formats in Colorado retailers, coming to national retailers Fall 2026. 4-pack $11-13.99 MSRP and 8-pack variety $18.99-19.99 MSRP.
Flavors Include:
Lime Breck Vodka Seltzer: Bright, refreshing aromas of fresh lime zest lead the nose. The palate opens with crisp, vibrant lime, balanced by a smooth touch of sweetness. It finishes clean and invigorating, with a light, tingly lime juice notes that leave you reaching for another sip.
Grapefruit Breck Vodka Seltzer: Juicy, refreshing grapefruit aromas greets the senses. On the palate, bright grapefruit juice delivers a gentle tartness, balanced by a lingering sweetness. The finish carries a fresh grapefruit retro nasal note that remains pleasant on the breath.
Tropical Breck Vodka Seltzer: A sun‑drenched blend of vibrant citrus and lush island fruit. Aromas of ripe orange and sweet pineapple set a breezy, beach‑day tone, rounded by a smooth trace of coconut. The palate is juicy and well‑balanced; it’s bright, fruity, and effortlessly smooth, offering a tropical escape in every sip.
Peach Breck Vodka Seltzer: Inviting aromas of ripe peach and peach ring candy, with a creamy, dessert-like character. The palate showcases sweet, juicy peach layered with cream and a subtle vanilla note. The finish is smooth and lingering, tapering to a clean, crisp peach and vanilla close.
For more information about Breckenridge Distillery, visit www.breckenridgedistillery.com and click here to find retailers near you. Follow Breckenridge Distillery on Instagram @breckdistillery and become a fan at facebook.com/BreckDistillery. Age 21+. Always enjoy responsibly.
About Breckenridge Distillery
Founded in Colorado in 2008, Breckenridge Distillery is the “World’s Highest Distillery,” and is best known for its award-winning blended bourbon whiskey, a high-rye mash American-style whiskey.
One of the most highly awarded distilleries in the U.S., the Breckenridge Distillery is proudly a 3x Icons of Whisky and 10x winner of Best American Blended winner at the World Whiskies Awards by Whisky Magazine and a 4x winner of Colorado Distillery of the Year by the New York International Spirits Competition. Most recently, Breckenridge Port Cask Finish was named World’s Best Finished Bourbon at the 2024 World Whiskies Awards, joining Breckenridge High Proof, named World’s Best Blended Whiskey and Breckenridge Gin, named World’s Best Compound Gin at the World Gin Awards by Gin Magazine. Breckenridge spirits have been awarded 6 Double Golds at the San Francisco World Spirits Competition.
The Breckenridge Distillery is more than award-winning spirits, offering an immersive guest experience. Named as one of the country’s Top Visitor Attractions by Whisky Magazine, guests can dine at their award-winning restaurant, enjoy show-stopping cocktails, learn about their highly awarded spirits with an in-depth tasting, and get an inside look at their active production facility. New to the distillery, guests have the opportunity to blend their own whiskey as they learn the inner workings of whiskey production.
Breckenridge Distillery is a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life.
To learn more about Breckenridge Distillery, visit www.breckenridgedistillery.com. Keep up with Breckenridge Distillery on Instagram by following @breckdistillery and become a fan at facebook.com/BreckDistillery.
