Alaskan Brewing Company Unveils WILDNESS, a Lifestyle Brew Designed for Adventure Seekers

by | Mar 11, 2024

Now available in all Alaskan Brewing Company markets; WILDNESSbeer.com launches to help beer lovers remain untamed

Alaskan Brewing Company is proud to release a new lifestyle-focused beer, WILDNESS, to its year-round product lineup. Crafted in Juneau, Alaska, which is famously located off the road system and only accessible by boat or plane, WILDNESS is now available in all current Alaskan Brewing Company markets. 

“WILDNESS is for those who want a taste of adventure,” said Maxwell Rule, Chief Operating Officer of Alaskan Brewing Company. “This beer is an exciting new release, unlike any other for our brewery, giving seasoned Alaskan Brewing fans and beer lovers across the country a taste of the adventurous lifestyle of the Last Frontier.”

WILDNESS is made by working harmoniously with the rugged environment rather than against it, as the brewery harnesses Alaska’s frigid temperatures for its unique cold fermentation process. The resulting Alaskan® Cold Beer is invigoratingly crisp and bold with pioneering spirit.

“WILDNESS embodies a distinct identity that sets it apart from previous Alaskan Brewing releases,” said Mark Lawson, Director of Craft and Specialty Brands at Nevada Beverage. “Consumers will undoubtedly be drawn to the unapologetic attitude of WILDNESS. It’s not just a beverage; it’s a manifesto of self-expression and authenticity. From its bold flavors to its captivating branding, WILDNESS invites beer drinkers to embrace their true selves and revel in the wildness of life.”

Whether you’re conquering new heights, reminiscing on past adventures, or wishing to remain untamed, visit the beer finder on wildnessbeer.com to find WILDNESS on draft and in stores near you.

what’s new

All Day
Ongoing

Week of Events

“Savor the San Juans” is a fall celebration of food, farms and films – now in its 17th year!

Featured

Grenache Fest 2024

Featured

Grenache Fest 2024

SUBSCRIBE

Follow US

get the latest

SIGN UP FOR THE SIP MAGAZINE NEWSLETTER.

By subscribing online, you are opting in to receive our Sip Magazine Insider e-newsletter— with the latest coverage in Pacific Northwest beverage scene, product reviews, libation destinations, events + more.