PRESTON, Wash., January 27, 2025 – For candy lovers, the Sparkling Ice® brand, crafted by Talking Rain Beverage Company®, has embarked on a new collab with LIFE SAVERS® Candy to transform the classic taste of LIFE SAVERS into America’s favorite zero-sugar sparkling water.
The launch extends Talking Rain’s partnership with Mars by introducing four new candy-inspired flavors of Sparkling Ice: Wild Cherry, Strawberry, Pineapple and limited-edition Green Apple.
“LIFE SAVERS flavors appeal across generations and we know that Sparkling Ice consumers love having their candy dreams transformed into a zero-sugar beverage reality,” said Lisa Holcomb, vice president of brand at Talking Rain. “Both brands have built their legacies on flavor variety and exploration. Consumers today are looking for the comfort of nostalgic flavors, as well as a refreshing treat that lifts their spirits. And because color strongly influences the tastes we experience, having a beautiful green in this lineup communicates to our consumers that our products are anything but subtle.”
Across the industry, crafting a sparkling water with a stable, vibrant green color from natural sources has proven technically challenging, particularly at commercial scale.
“As a company, we’ve wanted to add green to our rainbow of Sparkling Ice flavors in the U.S. for years, but that tantalizing color remained out of reach – until now,” said Emily Cruz, Talking Rain’s research and development manager. “I’m proud of how our team connects culinary creativity and science to deliver innovation, and I can’t wait to see these delicious new flavors hit store shelves.”
Cruz added that consumers who love the innovative, bold new green Sparkling Ice have something else to look forward to. “While green marks a milestone for Sparkling Ice, it’s only the beginning. Later this spring we’ll expand the rainbow with a patriotic twist, bringing to life a vivid blue.”
Talking Rain has long known that its consumers look to Sparkling Ice for a variety of new and exciting flavors. The runaway success of Sparkling Ice STARBURST® last year proved just how much consumers are interested in seeing their favorite candy brands brought together with Sparkling Ice.
“This collaboration reflects how Sparkling Ice continues to push the sparkling water category forward,” said Ken Sylvia, CEO of Talking Rain. “By transforming iconic LIFE SAVERS flavors into a zero-sugar sparkling water and delivering these game-changing green and blue colors, we’re advancing flavor and color innovation. It’s a clear example of how consumer demand, technical capability and portfolio strategy come together to drive retail growth.”
Available now at select retailers, including Kroger and Publix, as well as on Amazon, Sparkling Ice LIFE SAVERS comes in the iconic 17 fl oz tall skinny bottle with a wrap that evokes the original LIFE SAVERS candy tube. The new line will begin rolling out across all major retailers and select convenience stores this spring, supporting continued expansion of Sparkling Ice’s full flavored sparkling water portfolio.
For more information on Sparkling Ice, visit https://www.sparklingice.com.
