Underwood Debuts Non-Alcoholic Rosé Bubbles In A Can… For The Modern Drinker
PORTLAND, OR (8/19/25) — Union Wine Company, an Oregon-based B Corp that’s the force behind the country’s top-selling canned wine brand Underwood, is innovating once again – this time with the launch of Underwood Non-Alcoholic Rosé Bubbles, a vibrant, sparkling wine that delivers all the flavor and ritual of wine, without the alcohol.
Launching this August in Oregon with a national rollout timed for Dry January, the new release meets a rising demand among health-conscious and mindful drinkers looking for more intentional options without sacrificing taste, craft, or experience, and is set to redefine what wine lovers expect from a zero-proof experience.
This new offering marks Union Wine Company’s first foray into the fast-growing non-alcoholic wine category, a move driven by founder Ryan Harms’ personal journey toward greater balance, health, and connection.
“As I’ve grown personally, professionally and as a parent, I’ve realized there are times I want the joy and flavor of wine, without the next-day tradeoff,” says Harms. “We created Underwood Non-Alcoholic Rosé Bubbles not as a workaround, but as a real wine experience. It’s thoughtful. It’s intentional. And it’s for people who still want to raise a glass, just not always with alcohol in it.”
Made with Oregon-grown grapes and crafted with the same care and attention as Underwood’s full-strength wines, the new non-alcoholic Rosé Bubbles come in the brand’s signature 355ml cans, offered at $7 SRP for a single can or $28 for a 4-pack.
As the largest canned wine brand in the U.S., Underwood is well-positioned to lead in the growing NA wine movement, which continues to see double-digit growth driven by younger consumers, health-conscious parents, and mindful drinkers alike. With this new launch, Union Wine Company is aiming to meet the moment, and shape it.
“We’re not here to make a product that checks a box,” Harms adds. “We’re here to create a new lane for wine – one where flavor, ritual, and community stay intact, and where joy doesn’t have to come with a hangover.”
Underwood Non-Alcoholic Rosé Bubbles will be available at select Oregon retailers and online beginning August 2025, with a national rollout planned around Dry January 2026. For more information, visit www.unionwinecompany.com.
Curious for more about Harms’ perspective on why NA Rosé Bubbles now? Read here.
