Okanagan Falls, British Columbia, February 27, 2025 – Stag’s Hollow Winery, a pioneer in winemaking in the Okanagan Valley, proudly celebrates its 30th anniversary this year. From its humble beginnings as one of the region’s first wineries to its status today as a trailblazer in sustainable and innovative viticulture, this family-owned winery remains deeply rooted inits commitment to distinctive wines, environmental stewardship and community connection.
A Dream Takes Root
Founded in 1995 by Larry Gerelus and Linda Pruegger, Stag’s Hollow was born out of a passion for pushing the limits of both winegrowing and winemaking using grapes, both new and old, suited to the area’s soils and microclimate. The winery’s name pays homage to the dramatic kettle hole, or “hollow,” on the property and a serendipitous encounter with a fawn in the vineyard. As just the third winery in the area at the time, Stag’s Hollow quickly distinguished itself by embracing varietals uncommon to the Okanagan, such as Albariño, Tempranillo, Teroldego, Vidal and Dolcetto. Larry and Linda’s adventurous spirit and commitment to quality laid the foundation for the winery’s reputation as an innovator, crafting wines that delighted both traditionalists and explorers of new tastes.
A New Chapter Begins
In 2019, Eric Liu took the helm, bringing fresh vision while honouring the legacy of the founders. Under Eric’s leadership,Stag’s Hollow has expanded its viticultural reach, acquiring the nearby Maple Vineyard in 2023 to enhance its Chardonnay and Riesling production. His commitment to sustainability has also been unwavering, with the winery earning certification from Sustainable Winegrowing BC in 2021 and Salmon-Safe BC recertification in 2024. Eric’s efforts include building a state-of-the-art warehouse and implementing eco-friendly farming practices, all aimed at preserving the land for future generations.
Cultivating Excellence
Since 2018, Winemaker Keira LeFranc has brought a fresh perspective to Stag’s Hollow, crafting award-winning wines that highlight the region’s unique geography. With a focus on hand-tended vineyards managed by long-time Vineyard Manager Vilem Blazek, Stag’s Hollow continues to emphasize sustainability and craftsmanship at every stage of the winemaking process. “Our dedication to sustainable viticulture and low-intervention winemaking is a reflection of our love for this region,” says Keira. “For 30 years, we’ve been guided by a passion for creating wines that tell a story of place. Best of all, every bottle we produce is 100% BC grown, reflecting the distinct beauty and character of our region.”
Connecting with Community
Beyond its exceptional wines, Stag’s Hollow has fostered a close-knit community through its Wine Club. Members enjoy exclusive benefits, including private parties, tastings, and access to limited-release wines. Wine Shop and Club Manager Julie Brady has been instrumental in cultivating this sense of connection, launching initiatives to keep the nearby community engaged and involved. “We want our members to feel like they’re part of something special—more than just a wine club, but a family, where they can come visit us anytime and always feel welcome” says Brady.
Commemorating the Milestone
To commemorate 30 years, Stag’s Hollow has reimagined its Renaissance Merlot 2022 label with three limited-edition “Art Series” designs created by local artists. These labels capture the beauty of the winery’s historic estate and its enduring spirit. “Each label is a tribute to the natural charm of Okanagan Falls, representing our deep ties to the land and our journey over three decades,” says Marketing Manager Erica McIntosh. “They are a testament to the artistry that defines Stag’s Hollow and our cherished community.”
A Landmark Achievement Worth Toasting
As Stag’s Hollow enters its fourth decade, it continues to push boundaries, blending innovation, sustainability, and tradition to redefine what’s possible in winemaking. Wine enthusiasts across Canada are invited to join in celebrating this remarkable milestone, raising a glass to 30 years of passion, perseverance, and progress. With a promising future ahead, Stag’s Hollow Winery is poised to continue its long legacy of excellence.
ABOUT STAG’S HOLLOW WINERY
Located in the designated sub-GI of Okanagan Falls, Stag’s Hollow Winery is a highly-awarded boutique winery dedicated to producing premium wines that reflect the unique terroir of the region. Known for its pioneering spirit and commitment to sustainability, the winery has become a beacon of innovation in British Columbia’s winemaking industry. The winery will be hosting a series of exclusive dinners, outdoor parties and tasting events to celebrate their milestone 30th Anniversary beginning in the Spring of 2025.
