Get thirsty: lifestyle resource Seattle Refined is excited to announce a strategic partnership with Sip Publishing, publishers of drink magazine Sip Northwest, set to begin this fall.
In a joint effort, the two companies will share drink, food and travel print and digital content with each other, Sip publisher/CEO Kristin Ackerman and editor-in-chief Erin James will act as contributors to Seattle Refined’s television show and both companies will team up on hosting local events throughout the city.
“A collaboration just makes sense,” said Seattle Refined’s Managing Editor Britt Thorson. “Sip’s dedication to in-depth coverage of the local beverage scene is unparalleled, and something we’re elated about bringing to our audience.”
Each brand will continue the storytelling work they do best in their respective mediums; Seattle Refined on the culture and activities of the Pacific Northwest and Sip Northwest covering the drink, food and travel of the region. The two lifestyle authorities will tap each other’s unique and specific knowledge to make all of the mediums more thorough and interesting to readers and viewers — and to expand that audience.
“This is an opportunity for both Sip Northwest and Seattle Refined to reach drink enthusiasts unlike before,” Ackerman said. “We couldn’t collaborate with a better partner than Seattle Refined, we are thrilled to share our love of Northwest beverage with their audiences.”
Seattle Refined readers and viewers can start seeing integrated content on the web and television show within the next month. Likewise, Sip Northwest readers can watch out for signs of the new union in the fall Best of the Northwest issue, out Oct. 6.
About Seattle Refined
Launched in partnership with KOMO in early 2014, SeattleRefined.com has become the go-to resource of the PNW urbanite on how to spend their free time. The website’s success spurred the creation of the Emmy-nominated Seattle Refined television show in the summer of 2015, which now airs weekdays on KOMO at 2 p.m. From food and fitness to entertainment and adventure, Refined is 100 percent uniquely Northwest and strives to provide unique content that our audiences care about, with a high quality aesthetics in an engaging and relatable voice. For more information on Seattle Refined, contact Britt Thorson at bsthorson@sbgtv.com.
About Sip Publishing
The leading authority and resource on the Pacific Northwest beverage scene, Sip Northwest magazine celebrates the wine, beer, spirits and cider of its great home region. In addition to drink, the award-winning publication strives to cover the wide scope of beverage, food and travel in the local area, from the culture to the faces and stories behind all that is produced in the Northwest, with juicy new content from the industry’s top journalists. Each issue is filled to the brim with practical tips, exciting discoveries, suggestions on where to find the best the PNW has to offer, libation destinations, culinary must-trys, at-home recipes, insightful interviews with colorful personalities, a calendar of events and much more about everything you love to sip — all in one place. Since 2010, Sip Publishing has been handcrafting Sip Northwest and, in 2014, introduced CIDERCRAFT, North America’s first and only print publication dedicated to hard cider. For more information on Sip Northwest, contact Erin james at erin@sippublishing.com.
