Bend, Oregon – February 19, 2024 – Silver Moon Brewing proudly announces the launch of its tenth annual ‘F*Cancer’ campaign, marking a decade of relentless dedication to combating cancer and supporting affected communities. The innovative cause marketing campaign “celebrates the positive f-words associated with cancer”, and highlights words such as Family, Friends, Fight, Fortitude and Fundraising.
The power of the campaign lies in the ability of the public to sponsor the name of a cancer fighter in their life to appear on the annual labels. In all, there are hundreds of names that grace the cans, which exhibit a new artistic design each year, and are released each June to align with National Cancer Survivor Month. This milestone year sees Silver Moon Brewing collaborating with 2Towns Ciderhouse, introducing a unique cider product to the campaign for the first time. Additionally, the brewery has partnered with Crux Fermentation Project to offer a non-alcoholic beer option, ensuring inclusivity for all supporters across three beverage options.
The campaign, known for its innovative approach, has garnered widespread recognition over the past nine years, providing not only a fundraising platform for nonprofit beneficiaries, but also a source of empowerment to cancer fighters and the friends and families of those we’ve lost to the disease. To date, the campaign has raised over $700,000, supporting numerous non-profit organizations across the country in their fight against cancer.
“We are excited to embark on our tenth year of the ‘F*Cancer’ campaign, a testament to our commitment to making a difference in the lives of those affected by cancer,” said James Watts, Co-Owner of Silver Moon Brewing. “Our partnerships with 2Towns Ciderhouse and Crux Fermentation Project represent a significant step forward in broadening our impact and reaching even more individuals in need.” All three offerings are available through Columbia Distributing in their shared home state of Oregon, and a network of additional distributors in a number of additional states.
The 2024 campaign will provide financial support to over 20 non-profit beneficiaries nationwide, providing vital resources and assistance to those battling cancer and their families. For more information about Silver Moon Brewing and to submit a name to this year’s F* Cancer campaign, visit https://www.silvermoonbrewing.com/f-cancer.
About Silver Moon Brewing
Silver Moon Brewing is the third oldest craft brewery located in Bend, Oregon, known for their world class beers and commitment to the local community. Founded in 2000, Silver Moon Brewing has become a staple of Bend’s craft beer scene, offering a variety of year-round and seasonal beers. www.SilverMoonBrewing.com
About 2 Towns Ciderhouse
At 2 Towns Ciderhouse we believe that the long history of cidermaking demands respect and deserves to be done right. Starting with the highest quality whole ingredients from local farms, we take no shortcuts in crafting our ciders. We never add any sugar or concentrates and instead use slow, cold fermentation methods to allow the fruit to speak for itself. As a family-owned company, we are committed to the growth of our team and enrichment of our communities. We take pride in producing true Northwest craft cider. For more information on 2 Towns Ciderhouse, visit www.2TownsCiderhouse.com.
About Crux Fermentation Project
Crux Fermentation Project is a brewer-owned and operated community of craft beer lovers, committed to delivering beer, wine, and cider of uncompromising quality. And best of all, after nearly ten years we’re still just getting started. We invite you to join us in our wild pursuit of perfection wherever our creations are found. Or, come visit our Tasting Room located in the heart of Bend, Oregon – where family-friendly vibes are paired with great food and 25 of the best beers in town. CruxFermentation.com
