R-Day is Rainier Beer’s ‘Thank You Letter’ to the City of Seattle
It’s officially that time of year to dust off your best Rainier-themed costume, rally the crew, and save the date. Rainier Beer’s iconic ‘R-Day’ is returning to Georgetown on September 6th, ready to take over the neighborhood streets for a day of fun, community pride, and an extra frothy helping of Mountain Fresh revelry.
This year’s musical lineup features a nostalgic toast to Seattle’s legendary grunge era with pioneers Mudhoney headlining the FREE block party, joined by the ever-dreamy surf-psych of La Luz, the high-energy fusion of punk and Latin flair from Tres Leches, and DJ Jewel, a rising star at KEXP known for her cosmic Astroplane sets that’ll keep the party swirling into the night.
Attendees can sip Rainier beer and Rainier Gin cocktails from multiple on-site beer gardens or slew of independent Georgetown bars which have kept the Old Seattle vibe thriving amidst great change in the rest of the city over the last several decades. The mini Mount Rainier photo op returns, alongside the free-to-play aRCade and mini golf course — plus clips from the now-legendary Rainier: A Beer Odyssey and exclusive movie merch.
New this year, the Doll Parts Collective will curate a one-of-a-kind Rainier merch experience featuring pieces by local artists and makers — a fitting nod to Georgetown’s DIY spirit. Fans can explore Rainier memorabilia and learn more about the Rainier Collectors Club, and for one day only, shop the brand’s exclusive merch in-person — including Rainier’s ninth annual collaboration with The Great PNW, a continued tribute to the region that shaped the brand.
Come hungry — the fan-favorite Dubsea Fish Sticks food truck will be slinging crowd-pleasing bites, including Rainier Beer-battered fish sticks, alongside a variety of other local food offerings. Whether you’re chasing live music, arcade glory, or just the best-dressed beer fans in the city, this is the kind of party only Rainier — and Seattle — could dream up. Did we mention entry to R-Day is entirely FREE to attend with no ticket required?!?
R-Day began in 2013, when the beloved red “R” was reinstalled atop Rainier’s former brewery, reviving a symbol that had been missing since the early 2000s. Since then, the celebration has become a can’t-miss tradition for thousands of fans — from lifelong loyalists to first-timers. Each year, it gets a little weirder, a little wilder, and even more joyfully Pacific Northwest — and 2025 promises to be no different.
Attendees must be 21+ to join this FREE event.
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