The holiday season is upon us once again. For many, this means getting together with the family and sharing a feast in between fighting strangers in the mall while hunting down the perfect gift. For others who have fallen on harder times, this means uncertainty about where their next meal might come from.
The Willamette Valley Wineries Association (WVWA) is hosting a food drive in association with the Oregon Food Bank. More than 70 participating wineries in Oregon will be accepting non-perishable food donations from November 1 through December 20, which will be distributed to various county food banks. The WVWA has an ambitious goal of collecting 200,000 pounds of canned goods in the 50-day period.
“Giving back to the community is important for every brand of business but especially so for the Oregon wine industry,” said Sue Horstmann, executive director of the WVWA. “Wineries are strongly connected not only to the land but also to the people of our region. As a thriving industry rooted in camaraderie and generosity, Willamette Valley producers embrace the opportunity to make a difference in our community.”
Many of the wineries and tasting rooms are also offering discounts or other special offers to anyone who donates to the cause as an incentive.
For more information, visit the WVWA website here. Don’t live in Oregon, but still want to donate? Click here to donate online!
