
Harvard Mathematician Turned Wine Expert Shares Success Story
Seattle, WA – March 27, 2025 – Since 2009, Full Pull Wines has redefined how wine lovers discover and purchase boutique wines. Founded by Paul Zitarelli, a Harvard-trained applied mathematician turned wine expert, Full Pull Wines offers a seamless, no-pressure approach to buying carefully-curated wines from premier regions worldwide, with a strong emphasis on the Pacific Northwest.
Full Pull Wines operates on a simple and innovative model: subscribers receive rich and descriptive daily emails featuring wines personally selected by Zitarelli and his team. Full Pull list members then place orders for the wines that appeal to them, with no monthly fees or minimum purchase requirements. Orders are delivered to Full Pull’s Seattle warehouse and tasting room for pickup at their convenience. Zitarelli’s journey from mathematician to wine expert is one of passion and dedication, turning casual wine drinkers into true wine lovers by offering wines that tell a story.
After earning an MBA from the University of Washington’s Foster School of Business in 2009, he left a promising consulting career to pursue his love for wine. What began as a wine blog quickly evolved into Full Pull Wines, which now serves a dedicated following of more than 8,000 subscribers and processes over 4,000 orders each month. A respected voice in the wine industry, Zitarelli served as the lead wine writer for Seattle Magazine from 2013 to 2019 and holds the prestigious WSET Level 4 Diploma (DipWSET). He is also the author of 36 Bottles of Wine, a guide to the intersection of seasonal wine drinking and seasonal eating. “Our mission is to make wine accessible, regardless of experience level,” said Zitarelli. “It’s about storytelling, exploration, and finding joy in every bottle.”
Full Pull Wines specializes in limited-production, small-batch wines that are often unavailable through traditional retail channels. The company’s curated selection ranges from everyday bottles to premium offerings priced between $10 and $1,000, with each wine chosen for its quality and compelling story. Located in a 7,000-square-foot warehouse and tasting room at 3933-A 1st Avenue South in the SODO UrbanWorks complex, Full Pull Wines provides a welcoming space for wine lovers. Pickup hours are: Thursday–Friday: 11:00 a.m. – 5:00 p.m. and Saturday: 10:00 a.m. – 4:00 p.m.
To fully accommodate their members, Full Pull Wines also partners with secure, temperature-controlled facilities in Seattle, Walla Walla and Blaine, WA near the U.S.-Canada border, giving list members the option to store their purchases until pickup.
About Full Pull WInes:
Full Pull Wines was founded in 2009 and offers the best boutique wines of the world to members of our mailing list, with special focus on our home, the Pacific Northwest. Our model is simple: 1. We email you about wines we love; 2. You request bottles that sound appealing; 3. Your wine arrives at our warehouse and is ready for pickup or shipping. There’s no monthly fee. There’s no minimum purchase. All you need to do is read about different wines and order the ones that interest you. For more information, visit www.fullpullwines.com.
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