The social media world is often unsettling and overwhelming. You keep meaning to unfollow that uber-political guy from high school on Facebook, your Insta feed is plush with delicious baked goods you can’t eat immediately and the news on Twitter sometimes brings you to tears. Saying this though, there are many accounts out there that can provide positivity and inspiration to our lives, instead of negativity. Many social media users who would otherwise be able to create content that would be of interest to a large number of people may find that their presence on the platform is not significant enough for people to take notice of them; many buy Instagram likes to counteract this and to improve their public image. It makes sense for people to follow pages of what they like. Additionally, now that there are options to send instagram messages on computer, as well as the app, people are able to stay connected with influencers that they follow, and potentially being able to form real relationships through the power of social media.
Social media is that powerful that it can allow anyone to become a social media influencer. SAll it takes to get started is to create an account on all of the platforms that you enjoy and then you are free to write or make your own content, in the hopes that your journey to becoming an influencer is a good one. If you’re successful, you could even up working with a company like Socially Powerful to help you manage your brand deals. You can even become popular on newer video-sharing platforms like TikTok, and as it is new, it could take you a while to build your followers up, unless of course, you decide to read this from NMLabs, or somewhere similar, to learn how to buy followers. Sometimes this is what you have to do in order to become a successful influencer. Before you even think about that, it could be worthwhile if you decide to follow some other people who have made it. You may be following someone who has an interest in beer, for example, and this is something that you like too. If this is the case, why not give these four wine social influencers a follow and figure out what you should be drinking right now.
André Hueston Mack
Instagram/Twitter: @andrehmack
|| Willamette Valley
When decorated sommelier and author Andre Mack’s not in NYC, he’s often making wine for his Maison Noir Wines label in the Willamette Valley. In between – and often during vintages – the highly visible vintner is documenting his colorful wine adventures via Instagram and pushing his Pinot via a dynamic Facebook presence. Mack’s solid line of cleverly named wines (Other People’s Pinot, Love Drunk Rose, etc.) make for hashtag gold and fun online fodder.
Dana Frank
Instagram: @barnormanpdx
|| Portland
Portland-based Dana Frank has gone from one successful wine venture to the next, leaving an eye-catching social media trail along the way. With Ava Gene’s celebrated wine program, natural wine bar Dame, gastronomical books and newest project Bar Norman all to her name, Frank is a true industry trendsetter always positioned ahead of the curve. Folks hunting for the next great natural wine would be wise to follow her bar on Instagram.
Jon Rimmerman
Instagram/Twitter: @garagiste_wine
|| Seattle
Since the ’90s, Jon Rimmerman has been running Seattle’s Garagiste, the foremost purveyor of lesser-known wines by way of descriptive newsletters that read more like stories than sales pitches. His social media makeup is as adventurous as the wines – and often incredible deals – he sources, both domestically and internationally. With a photographer’s eye and a nose for under-the-radar offerings, Rimmerman’s treasure hunting is on full display through his vivid and European-loving social media feed.
Madeline Puckette
Instagram/Twitter: @winefolly
|| Seattle
All education all the time with all the fun, Wine Folly is a website and social presence that has been bringing wine to the people since 2011. The face and voice of the operation, co-founder, author and certified sommelier Madeline Puckette develops the content, illustrations and infographics that are funneled into the social media feeds with accessibility and whimsy so wine drinkers can know more about what they love. Regular videos take viewers and followers through tastings, decoding wine labels and more.
This article originally ran in the fall/winter 2018/19 print issue of Sip Northwest. For the full story and more like it, click here.
The social media world is often unsettling and overwhelming. You keep meaning to unfollow that uber-political guy from high school on Facebook, your Insta feed is plush with delicious baked goods you can’t eat immediately and the news on Twitter sometimes brings you to tears. Saying this though, there are many accounts out there that can provide positivity and inspiration to our lives, instead of negativity. Many social media users who would otherwise be able to create content that would be of interest to a large number of people may find that their presence on the platform is not significant enough for people to take notice of them; many buy Instagram likes to counteract this and to improve their public image. It makes sense for people to follow pages of what they like. Additionally, now that there are options to send instagram messages on computer, as well as the app, people are able to stay connected with influencers that they follow, and potentially being able to form real relationships through the power of social media.
Social media is that powerful that it can allow anyone to become a social media influencer. SAll it takes to get started is to create an account on all of the platforms that you enjoy and then you are free to write or make your own content, in the hopes that your journey to becoming an influencer is a good one. If you’re successful, you could even up working with a company like Socially Powerful to help you manage your brand deals. You can even become popular on newer video-sharing platforms like TikTok, and as it is new, it could take you a while to build your followers up, unless of course, you decide to read this from NMLabs, or somewhere similar, to learn how to buy followers. Sometimes this is what you have to do in order to become a successful influencer. Before you even think about that, it could be worthwhile if you decide to follow some other people who have made it. You may be following someone who has an interest in beer, for example, and this is something that you like too. If this is the case, why not give these four wine social influencers a follow and figure out what you should be drinking right now.
André Hueston Mack
Instagram/Twitter: @andrehmack
|| Willamette Valley
When decorated sommelier and author Andre Mack’s not in NYC, he’s often making wine for his Maison Noir Wines label in the Willamette Valley. In between – and often during vintages – the highly visible vintner is documenting his colorful wine adventures via Instagram and pushing his Pinot via a dynamic Facebook presence. Mack’s solid line of cleverly named wines (Other People’s Pinot, Love Drunk Rose, etc.) make for hashtag gold and fun online fodder.
Dana Frank
Instagram: @barnormanpdx
|| Portland
Portland-based Dana Frank has gone from one successful wine venture to the next, leaving an eye-catching social media trail along the way. With Ava Gene’s celebrated wine program, natural wine bar Dame, gastronomical books and newest project Bar Norman all to her name, Frank is a true industry trendsetter always positioned ahead of the curve. Folks hunting for the next great natural wine would be wise to follow her bar on Instagram.
Jon Rimmerman
Instagram/Twitter: @garagiste_wine
|| Seattle
Since the ’90s, Jon Rimmerman has been running Seattle’s Garagiste, the foremost purveyor of lesser-known wines by way of descriptive newsletters that read more like stories than sales pitches. His social media makeup is as adventurous as the wines – and often incredible deals – he sources, both domestically and internationally. With a photographer’s eye and a nose for under-the-radar offerings, Rimmerman’s treasure hunting is on full display through his vivid and European-loving social media feed.
Madeline Puckette
Instagram/Twitter: @winefolly
|| Seattle
All education all the time with all the fun, Wine Folly is a website and social presence that has been bringing wine to the people since 2011. The face and voice of the operation, co-founder, author and certified sommelier Madeline Puckette develops the content, illustrations and infographics that are funneled into the social media feeds with accessibility and whimsy so wine drinkers can know more about what they love. Regular videos take viewers and followers through tastings, decoding wine labels and more.
This article originally ran in the fall/winter 2018/19 print issue of Sip Northwest. For the full story and more like it, click here.
