Straightaway Cocktails is excited to announce its new certification as a Certified B Corporation, which highlights the company’s dedication to social and environmental impact. Awarded to businesses that support people and the planet, B Corp certified companies must demonstrate transparency regarding employee benefits, charitable giving and supply chain practices. Straightaway Cocktails’ line of products is available in 48 states through its website, as well as at select grocers across the United States.
Through B Corp’s rigorous certification process, the brand has committed to a corporate governance structure with new levels of accountability for all stakeholders. Alongside 8,253 other Certified B Corporations businesses worldwide and just 43 B Corp certified distilleries, Straightaway Cocktails is committed to demonstrating industry-leading efforts to better the Earth and community.
“B Corp certification is a thorough and exacting process, and for us, it is over two years in the making,” said Cy Cain, Straightaway’s Co-Founder and CEO. “It is truly a high honor, and a reflection of the commitment of our team, our brand, our supply chain partners, and our fabulous customers.”
“We’re honored to recognize Straightaway Cocktails as a certified B Corporation. Through its efforts towards its employees, community, and environment, Straightaway is now recognized among the over 8,000 B Corp certified businesses as a leader in the movement for a more inclusive, equitable, and regenerative economy worldwide,” said Lindsey Wilson, Director, Growth & Customer Success, B Lab United States & Canada.
STRAIGHTAWAY COCKTAILS STAND OUT
Companies applying for B Corp certifications must take the B Impact Assessment, which covers different areas of a business’s social and environmental impact. Straightaway Cocktails is joining the global B Corp movement and joining a community that prioritizes the below categories:
- Governance: Clear roles, management meetings and job descriptions; internal financial controls and keeping financials secure
- Workers: Healthcare and supplementary benefits provided, strong worker safety practices in place
- Community: Vendor code of conduct and questionnaire, high percentage of local and national sourcing, high percentage of revenue donated to nonprofits
- Environment: Sustainable purchasing policy, low carbon intensity with offsets, tracking energy, waste and water emissions
- Customers: Timely response to customer inquiries and secure customer data
THE BEST OF THE PACIFIC NORTHWEST— IN A CAN
Featuring award-winning bottled and canned cocktails, Straightaway Cocktails launched in 2018 and has quickly become a favorite for cocktail connoisseurs and the cocktail curious alike. By sourcing high-quality ingredients from local growers and partnering with like-minded Pacific Northwest brands like Alaska Airlines, Steven Smith Teamaker, Stumptown Coffee Roasters, and Jacobsen Salt Co., Straightaway Cocktails has earned its reputation for first-class, quality cocktails, like their Margarita, Lintik, and Oregon Old Fashioned.
In order to build world-class cocktails, the team at Straightaway had to first assemble world-class ingredients. ACCOMPANi, Straightaway’s sister brand, offers in-house line of award-winning liqueurs, amari, and vermouths, found in Straightaway’s canned cocktail lineup.
Through its ongoing commitment to 1% for the Planet and 1% for Human Rights, Straightaway Cocktails continues to build its brand to reflect its core values: to be a great place to work, give back to the community, support the planet and celebrate diversity.
