Gigi’s Garden Sauvignon Blanc + Pinot Gris Blend is available now, offering 33% more wine with its 1-liter package
SEATTLE, Feb. 26 — Browne Family, a leading Northwest premium wine and spirits brand, is pleased to expand its portfolio with the introduction of Gigi’s Garden 1L Sauvignon Blanc + Pinot Gris blend.
Gigi’s Garden honors the legacy of Elizabeth “Gigi” Pierce, lovingly celebrated by her grandson and Browne Family founder, Andrew Browne. Gigi was a woman of elegance, kindness, and grit. An avid gardener who found joy in nurturing vibrant blooms and fragrant herbs, her life was a testament to the beauty of tradition and connection. Inspired by her values and enduring spirit, this collection reflects her love for life’s simple pleasures and her unique ability to bring people together.
“My grandmother was my best friend, and I am reminded daily of the values she instilled in me,” said Andrew Browne, Browne Family proprietor. “Our latest addition to the Browne Family portfolio is a tribute to her enduring legacy. We hope to honor her memory by sharing the same warmth and hospitality she showed us to those who drink Gigi’s Garden.”
A delightfully crisp white wine, Gigi’s Garden offers consumers 33% more wine with its convenient 1-liter packaging while maintaining the same footprint on a grocery store shelf. The lightweight glass and screw cap bring convenience to bartenders and party hosts alike, while the silk screen label makes it the perfect bottle to chill in an ice bucket and still be in pristine condition afterwards to use as a vase or display piece. Bright and refreshing, especially when slightly chilled, this wine is a blend of 60% Sauvignon Blanc and 40% Pinot Gris, which boasts aromas of lemon peel and wet stone, complemented by flavors of lemongrass, Asian pear, and minerality, with a finish of pear, key lime, and apricot. Gigi’s Garden is well-positioned for success, as the wine market shows promising varietal trends: one-liter Sauvignon Blanc and White Blend bottles have increased by 22.5% and 20.7% respectively in sales over the past 52 weeks (Nielsen ending 2025.01.01).
“I had the honor to know and love Andrew’s beloved Gigi, so it was easy to seek inspiration from her when developing her namesake wine,” said Alex Evans, Chief Marketing Officer. “The elegant Sauvignon Blanc + Pinot Gris blend is not only a tribute to Andrew’s elegant grandmother but celebrating the joy of sharing wine with loved ones. Lighter glass, more wine, and a bright, crisp taste – Gigi’s Garden is also a just a beautiful bottle, perfect for the changing seasons.”
Consumers and members of the trade are invited to celebrate the launch of Gigi’s Garden Sauvignon Blanc + Pinot Gris at a rooftop garden party on Friday, March 14 in the Pioneer Square neighborhood of Seattle. In addition to plentiful tastes of the newest release and other Browne Family wines and spirits, guests will enjoy light bites, games, and stunning views – garden party attire encouraged! More information and tickets available for purchase on the Browne Family website.
About Browne Family
Browne Family, a leading Northwest premium wine and spirits brand, has been dedicated to world-class wine production since its inception in 2003. Founded by Andrew Browne, the winery is deeply rooted in family values and inspired by the legacy of his grandfather, William Bitner Browne. With wineries and a strong presence across Washington and Oregon, the brand operates tasting rooms in Walla Walla, Seattle, Bellevue, Tacoma, Spokane, and Portland.
In 2022, Browne Family expanded its offerings with the introduction of Browne Family Spirits, a collection of handcrafted, locally sourced spirits and bitters. This collection includes limited-edition bourbon, rye, and whiskey, available at all Browne Family locations and select Northwest retailers.
Consumers are encouraged to stay connected with Browne Family on Instagram and Facebook, or by signing up for their newsletter to be the first to know about new releases, exclusive tasting room offerings, international excursions and more.
