Brooks to Host Inaugural Nonalcoholic (NA) Beverage Celebration and Conference

Brooks Wine, recently named one of the world’s best wineries by the World’s 50 Best Vineyards list and a leader in purpose-driven hospitality and sustainability in the Willamette Valley, will host “Sip & Savor: A Dry January Experience,” its first nonalcoholic beverage celebration and conference, Jan. 9–11, 2026. The three-day celebration will bring together producers, chefs, sommeliers, artists, authors, media and beverage innovators and entrepreneurs for an exploration of nonalcoholic wines, spirits, beers, teas and cocktails.

At a time when the alcohol forward industries are facing known challenges, Brooks is excited to create inclusive, hospitality-focused experiences that welcome all guests—drinkers and non-drinkers alike. The new conference underscores Brooks’ continued commitment to creativity, community engagement and expanding the definition of wine country.

“Sip & Savor is about celebrating craft and connection,” said Jennifer Cossey, General Manager of Brooks Wine. “Whether you’re sober-curious, seeking more balance in your day-to-day enjoyment, taking a month off or simply exploring something new, this weekend is meant to be fun, inclusive and a showcase of the innovation happening across the nonalcoholic category.”

Weekend Overview

Friday, Jan. 9 — Kickoff Dinner

A Table of Taste: A Non-Alcoholic Wine Pairing Experience

A four-course, family-style dinner led by Chef Chauncey Roach with collaborating chef Jason French (Open Kitchen). Each dish is paired with curated nonalcoholic wines from the Zero Proof portfolio. Guests will enjoy a welcome NA cocktail reception featuring The Zero Proof spirits portfolio, and enjoy an NA wine paired meal, meet producers, and explore the craftsmanship behind today’s leading NA beverages.
Time: 6–9 p.m. • Tickets: $95 – Reserve Friday Dinner tickets here

Saturday, Jan. 10 — Main Event:

Beyond Proof: The Art & Soul of Non-Alcoholic Craft Beverage

The conference centerpiece features tastings, panels, demonstrations and vendor showcases from leading NA producers.

Programming includes:

• Pouring Innovation Panel (12–1 p.m.) — How NA beverages are crafted, with speakers from Brew Dr. Kombucha, Varnum Vintners, Dhōs Spirits and others moderated by Clive Pursehouse.

• Craft, Culture and Conscious Choice Panel (2–3 p.m.) — A conversation with chefs, wellness leaders and creators on modern drinking culture, featuring speakers from Kann, Open Kitchen, Artist Block Wine and EverAfter.

• NA Cocktail Hour: NA Spirits/cocktail making demo and tasting featuring Dhōs Spirits and hosted by Nicholas Chin from Portland’s Kann. (4–5 p.m.)

• Producer Showcase: Taste the revolution in NA beverage and meet the people behind them for this casual walk-about tasting featuring Dhōs Spirits, Brew Dr., The Zero Proof, Roaming Nobles Brewing Company, Smith Tea, Estelle Imports, Galaxy Imports, Underwood, Well Played Wines, Varnum Cellars, Smooth Tea and more. (11am-4pm)

Time: 11 a.m.–5 p.m. • Tickets: $55 – Reserve Single Day tickets here

Sunday, Jan. 11 — Brunch at Brooks

A Toast to the Weekend: Brunch & Non-Alcoholic Pairings

A celebratory brunch with seasonal dishes from Chef Chauncey Roach, paired with nonalcoholic wines and a welcome NA mimosa. Regular menu and full wine list also available.
Time: 11 a.m.–5 p.m. • Make a reservation here

Tickets and Weekend Passes

A limited amount of full weekend passes are available ($175/person – all gratuity included) and  include the kickoff dinner, Saturday conference, Sunday brunch and a welcome gift. Individual event tickets are also available. Brooks Wine Club members receive 20% off ticketed experiences. Reserve Full Weekend Tickets here

The January NA Wine Flight Trail

In conjunction with the conference, Brooks will launch a month-long NA Wine Flight Trail and Passport Program—an initiative developed with local wineries to spotlight nonalcoholic flight options across the region. Each participating winery will offer passport holders a discounted NA wine flight and discounts on NA wine purchases. The taster who completes the passport will be entered to win a grand prize. Passports will be available at the Sip & SAvor event as well as all participating wineries. Those include:

• Varnum Vintners
• Artist Block Wine
• Brooks Wine
• Croft Vineyards

Brooks’ inaugural “Sip & Savor: A Dry January Experience” weekend reinforces the winery’s ongoing leadership in shaping welcoming and forward-thinking wine country experiences. As a certified B Corporation and Demeter Biodynamic winery, Brooks continues to broaden its hospitality offerings, support beverage innovators and champion sustainability and community connection. Visit Sip & Savor: A Dry January Experience to learn about the full weekend program.