From across Latin America – Argentina, Peru, Venezuela, and Mexico – the six representatives of the inaugural Celebrating Hispanic Roots event forged their own paths to arrive in Oregon’s lush Willamette Valley producing and selling their own wines. This fall, these Hispanic winemakers and winery owners are uniting to celebrate their common Hispanic roots, the unique journeys that brought them all to the Willamette Valley, the vineyards they manage, the superb wines they produce, their entrepreneurial endeavors, and their ambitions to give back to the Spanish-speaking community in Oregon.

Celebrating Hispanic Roots is a month-long event coinciding with Hispanic Heritage Month September 15 – October 15. The event’s tagline, “Raíces Unidas… A small group of Oregon wineries honoring the roots that bring us together and move us forward” focuses on the cultural and literal vine roots that bring the participants together in celebrating their small but growing coalition in the winemaking industry.

“I really wanted to celebrate the diversity of our cultures and backgrounds and share our personal stories. I was surprised that there was really nothing like this that spanned the entirety of the Hispanic region – from Mexico down to South America, the Caribbean and Spain. It was also very important for me to give back to our Spanish-speaking community here in Oregon. I feel like this is a great time to start this and hopefully it is just the beginning of something bigger,” Ximena Orrego of Atticus Wine.

The celebration will commence with two virtual panel discussions held in English and Spanish. Each of the six participating wineries has created a special wine package for the event that will donate 10% of sales to the Latino Partnership Program of the Oregon Community Foundation.

Both virtual panels will be held on Tuesday, September 15. Roxy De La Torre, an award-winning bilingual reporter, producer, and founder of Somos Media, will moderate the panel held in Spanish at 5pm. Noted wine writer and host of the James Beard Award-Winning Four Top Podcast, Katherine Cole, will moderate the panel held in English at 4pm.

“I feel this initiative is important because we’re striving to expand the narrative, and help shape a different story for our community – one that is about leading, owning, driving, and giving back… I choose to help and give back in a way that hopefully raises our presence, our visibility and our confidence to do more, be more and lead more,” Carla Rodríguez of Beacon Hill Winery & Vineyard.

Follow @CelebratingHispanicRoots on Instagram and the website for additional information and event updates. Follow the winemakers on social media as they enter the harvest season and share news from each of their wineries.

@AtticusWine  Ximena Orrego of Atticus Wine –

@beaconhillwines Carla Rodriguez of Beacon Hill –

@cramoisi_vineyard Sofia Torres of Cramoisi Vineyard –

@gonzaleswinecompany Cristina Gonzales of Gonzales Wine Company –

@parrawineco Sam Parra of Parra Wine Company –

@Valcancellars J.P. Valot of Valcan Cellars –


We are a small group of Oregon winery owners and winemakers who share a Hispanic background and have come together to celebrate Hispanic Heritage Month from September 15th to October 15th, 2020 in order to share our stories, display the diversity of the Hispanic cultures which span most of Latin America and Spain, and as small business owners give back to the Spanish-speaking community in Oregon. Each of our wineries will be offering a special wine or wine selection to commemorate this event and 10% of sales will be donated to the Latino Partnership Program of the Oregon Community Foundation which funds efforts within education, leadership development and community bridge building that address social and economic issues within Oregon’s Latinx/o community.  To launch our celebration we will be holding two virtual panels where you will be able to hear from all of us, one in English and one in Spanish on Tuesday, September 15.  We hope you will join us!

KICK-OFF EVENT DETAILS: The Inaugural Celebrating Hispanic Roots will commence with two virtual panels featuring participating winemakers and winery owners on Tuesday, September 15, one in English and one in Spanish. Registration for both events is open to the public for free on

WHEN: English – September 15 @ 4 p.m. moderated by Katherine Cole of The Four TopSpanish – September 15 @ 6 p.m. moderated  by Roxy de la Torres of Somos Media