Rainier’s R-Day Returns to Celebrate its Ten Year Anniversary with Cherry Glazer, Red Fang, Parisalexa and KEXP’s Larry Mizell Jr.

T’is the season. The sun is out, the skies are blue, the water is gleaming, and the mythic wild Rainiers are frolicking. It’s time for R-Day, Rainier’s beloved celebration of all things wonderful and weird, the ultimate way to partake in the unique spirit that inhabits the PNW region and every pour of delicious frosty Mountain Fresh Rainier beer. Plus you can listen to some damn fine music too. 

R-Day 2023 is sure to be a particularly exuberant and eclectic fair, as it marks the ten year anniversary of the first R-Day and the moment when Rainier Beer’s iconic “R” was rightfully restored to its place atop the Old Rainier Brewery in the Georgetown neighborhood of Seattle.

In keeping up with this milestone, Rainier has wrangled a full cast of beloved Rainier characters to attend R-Day, led by a herd of Wild Rainiers, which will unveil a slew of Rainier oddities and attractions. 

Accompanying all the seasonal Rainier merriment will be some exceptional musical talent, including beloved PNW hard rock faves Red Fang co-headlining with the West Coast guitar grooves of Cherry Glazer, and the region’s pre-eminent R&B beat master and vocal powerhouse, Parisalexa. KEXP’s afternoon groove anchor Larry Mizell Jr. will man the decks.

The historic and fabled legacy of Rainier Beer runs deep in Seattle as it was first introduced way back in 1878 and has persevered through the prohibition era to its modern-day revered status. In the early 2000s, Seattle lost the iconic red “R” atop Rainier’s former brewery, much to the dismay of local residents, but the “R” was eventually resurrected in 2013, and R-Day was born.

Ten years later R-Day continues to attract thousands of loyal diehard fans each year, many of whom pay tribute to the brand by adorning their wackiest Rainier costumes. Today, the iconic “R” remains a beacon over the city, and the R-Day celebration is a clarion call for the drinkers that want to honor it.

About Rainier
Rainier was born in Seattle in 1878 before the state of Washington was even a state. Our founder, Andrew Hemrich, was a first-generation German from a long line of brew masters. Following in his father’s footsteps, he built the Seattle Brewing & Malting Company. Today we know it as the Rainier Brewing Company, named after the majestic mountain overlooking Andrew Hemrich’s new hometown. To this day, Rainier and its red ‘R’ continue to be a symbol of home and happiness for millions living the Pacific Northwest lifestyle. Rainier Beer is owned by Pabst Brewing Company, one of the largest independently owned American brewing companies. For more information on Rainier, please visit www.rainierbeer.com or follow us on socials @rainier_beer.

About Pabst Brewing Company
Pabst, America’s largest privately held brewing company has been American-owned and operated since its founding in Milwaukee in 1844. Pabst engages and supports individuals and entities that are passionate about forging their own path in life through unconventional means and against all odds.